Do Video Game Exclusives Matter?

cre: Do Video Game Exclusives Matter?

TThese days, there are many different types of gamers, and with that, there are a ton of different reasons why some consoles are bought compared to others. When asked, many players are likely to cite key factors such as power, functionality, social features, online infrastructure, and library selection. The library is interesting because it can be heavily influenced by exclusives offered by a particular platform which obviously cannot be found on other platforms. This can certainly be a deciding factor for many potential console buyers, as exclusives tend to be more optimized for their platform and can add up over the life of a console to create an overall picture of a dynamic ecosystem that makes the console more attractive. those that might be new.

In addition, no one wants to miss it. If there is a party in the other room and you are sitting alone, naturally you will want to join in the festivities. The fear of missing out is a natural part of human nature, and the video game industry is no exception. This is probably the reason why the idea of ​​console specific software exists and will continue as long as there are competing consoles they exist on.

In addition to selling more consoles with their exclusivity, brand identity is often greatly facilitated by the exclusives available. Usually when you think of Nintendo, you think of Mario, Zelda, and Super Smash games. Ditto with Halo and Gears when you think of Xbox, or Uncharted when you think of Playstation. These are all exclusives, and it’s important for consoles to have them as a way to identify and set themselves apart from their competition.

It would be much harder to argue for your platform if the only games it could play were on other systems as well. Sometimes, having a console version of a cross-platform game running smoother or at a higher resolution can help, but in the end, that usually doesn’t move enough units for companies like Sony and Microsoft. lie down on. Obviously, third-party games like Grand Theft Auto and Call of Duty are important and will continue to play an important role, but that’s usually not what happens on the console box.

Console spaces need their flagship franchise characters who can represent the overall platform experience. This concept is known to all limited to wide-eyed cartoon platform characters. It can be anything from Nathan Drake, Master Chief, or Mario.

An inevitable problem though; Not all players care. In fact, a lot of gamers don’t care. About half of console gamers don’t care about exclusives and want either the most powerful console or another factor like third-party support for social functions. So while it’s true that Sony’s Playstation 4 does its best with anyone of this generation and also seems to have the best range of exclusives, that’s not necessarily a causal relationship. To assume that Sony’s success is all due to its line of exclusives would be to assume that corn dogs are the cure for colds because you ate one right before you got over it. Sony has definitely taken it out of the park with its exclusives lately, but it’s not like the Xbox One doesn’t. Forza, Gears, Halo, are all franchises that have at least one major appearance on Microsoft’s platform and yet the console continues to fall behind its competition.

A good example of exclusives not really having the influence they seem to have today is just the previous generation, where Nintendo’s Xbox 360 and Wii practically shied away from the market. Of course, they had exclusives, but they also had a lot of other things. The Wii had a new gadget that hardcore gamers balked at, but young gamers and families loved it, and it even grabbed a fitness audience for a while. The 360 ​​has gotten away with mainstream gamers with their online functionality unlike anybody else has seen with the Xbox Live service. At the end of this generation, the PS3 had the most quality exclusives, but barely managed to catch sales figures comparable to those of the 360. The exclusives were by no means enough to give Sony a victory. , and it was clear that there were other factors that Sony needed to work on with its next machine, which they largely did with the PS4.

So while the quick and easy answer to the question of whether the importance of exclusivity is indeed ‘yes’, it is still much more illuminating to ask how important it is and for which platforms and generations have it been. -they have the most impact. For the WiiU, exclusives were almost irrelevant, as the WiiU had many marketing and third-party issues that prevented the platform from being successful.

Yet at the same time, proprietary software may be what saved the PS3 from relative failure, as this console had a pretty hard start due to similar issues. For the Xbox One, they don’t do much, but the Switch is doing pretty well and this console’s attachment rate is almost entirely based on exclusives. The Xbox 360 performed pretty well, although the appeal of this system wasn’t really the exclusives. So there is really no global answer to the importance of exclusives.

It really depends on the situation. When a console only has exclusives, they can always fail, but when a console has very few exclusives, but in theory everything else is fine, they can be very successful. In the eyes of Sony, Microsoft, and Nintendo, exclusive games may matter, but there is no logical reason to treat them as a one-size-fits-all solution to whatever challenges they might face. Between social functionality, third-party support, overall power, marketing strategy, and a plethora of other factors, there are just too many variables at play to fully bank on the exclusivity of certain titles.

But at the same time, there are plenty of reasons to keep a healthy and vibrant owner team to add to the other reasons players are investing their money in their platform. For these reasons, console exclusives are important and will continue to matter. It’s just important to remember that console exclusives aren’t a substitute for other things we’ve come to expect from consoles, rather, console exclusives are best used when used as a way to add and strengthen a console. which already meets our expectations.

Note: The opinions expressed in this article are those of the author and do not necessarily represent the views of, and should not be attributed to, GamingBolt as an organization.

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