The Chart of Fantasy Art Part 4: Title Trends and Fonts The Orbit Team August 19, 2010

cre: The Chart of Fantasy Art Part 4: Title Trends and Fonts

The Orbit Team

August 19, 2010

Each year we ask our summer intern to do a survey of the cover elements of the best American fantasy novels published the previous year. You can find more of our findings on the fantasy art board, the evolution of urban fantasy heroine fashion, and color trends in dragons. Today we’re looking at book titles – both what titles say AND what they look like.

Note: the words have been generalized to one form, so for example “death” and “death” and “mortal” all count in “death”.

First, let’s look at the contents fantastic titles from 2009. This was a new category of survey for us this year and many surprises awaited us once the data was collected and analyzed. In the table above the size of the word is proportional to the number of books on which it appears in the title (no subtitles or series titles this time). As you can see, there are some fairly predictable words in heaviest usage: “Dragons”, “Magic”, and “Shadows” were obvious. However, we were surprised at how high the ‘death’ was – did the fantasy get dark and morbid? (Or darker and more morbid than usual, at least?) But no, there was only one culprit to blame. All of Sookie Stackhouse’s books were reissued in the last year due to real blood success, and that explained the additional use of “Death”.

Now let’s talk about the style 2009 titles. Even for those of you who can’t name at least 500 sight fonts (that’s not even a lot for a graphic designer, says the art department), it’s pretty obvious that there are some categories main character styles. Sharp gothic scream-vampire-book fonts (Mason, Democratica) hold their own in the Urban Fantasy department, while epic fantasy books are split between a classic serif* look (Priori Serif, Jupiter) and wanna-be-retro – futuristic look (Industry). Really, with over 10,000 quality fonts on a designer’s computer at any one time, you’d think we’d hustle it a bit more, but fonts are as cliché-sensitive as covers. We’re especially looking forward to the historical style we’ve seen seep in with some of the steampunk books resulting in new character styles, like Bonebreaker was a favorite among typography geeks in 2009.

*serif = has feet at the ends of the letters (Times New Roman), sans serif = no feet (Helvetica)

source: gameplaytrick.com -



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